Al Young, joint chief creative officer, St Luke’s “…getting rid of the perfect little bird icon, which is instantly recognizable and charismatic, in favor of X is not going to be a successful solution for Twitter, in my opinion. X is ubiquitous and it is shorthand for danger. No one wants to put Xs in their search bars unless they are actively looking for trouble.”

“The very substance of the ambitious is merely the shadow of a dream.” “As he was valiant, I honor him. But as he was ambitious, I slew him.” – William Shakespeare Elon Musk has replaced Twitter’s iconic blue bird logo with an “X” on Monday, part of a major rebrand teased over the weekend that takes the platform another step closer to the billionaire’s dream of creating an “everything app.”
The new logo, a white stylized “X” on a black background, has also replaced the bird as a badge signifying an account linked to a company employee.
Twitter’s official account—@Twitter—has also been changed in the rebrand and is now named “X,” showing just the new logo as a profile picture and a bio reading “What’s happening?!”

Elon Musk has started having Twitter’s iconic blue bird logo removed at the headquarters. One sign couldn’t be taken down as it broke apart, leaving remnants still attached, per an NYT reporter. “By changing Twitter’s app name, Elon Musk will have singlehandedly wiped out over fifteen years of a brand name that has secured its place in our cultural lexicon,” Mike Proulx, a vice president and research director at Forrester, said in a recent blog post.

Twitter Users Can’t Stop Roasting Elon Musk’s ‘X’ Rebrand (unquote)

Image courtesy NurPhoto via Getty Images and REUTERS / Carlos Barria

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