{"id":1095,"date":"2024-12-31T07:03:00","date_gmt":"2024-12-31T07:03:00","guid":{"rendered":"https:\/\/worldculturepictorial.com\/wcp-blog\/?p=1095"},"modified":"2024-12-29T01:30:05","modified_gmt":"2024-12-29T01:30:05","slug":"lego-christmas-tree-35-feet-tall-364-thousand-bricks-3000-hours-to-build","status":"publish","type":"post","link":"https:\/\/worldculturepictorial.com\/wcp-blog\/lego-christmas-tree-35-feet-tall-364-thousand-bricks-3000-hours-to-build\/","title":{"rendered":"35-foot Lego Christmas tree took 364,000 bricks and over 3,000 hours to build; Lego carrying the toy industry by “staying three steps ahead”"},"content":{"rendered":"
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\n\nLego is reinventing its iconic brick sets and keeping the toy industry afloat<\/a>
\nThe toy industry is headed for its second consecutive annual sales decline, but it\u2019s got one thing propping it up \u2014 Lego. At a time when toy companies are struggling to match the massive gains of pandemic-era sales, Lego is growing rapidly. The Danish company saw revenue jump 13% in the first six months of the year and continues to snap up market share.

\n\nAfter coming to the brink of bankruptcy in the early 2000s, Lego has reshaped its business and diversified its customer base, helping it to elevate sales even in inflationary market conditions. Lego has posted positive annual revenue growth in each of the past six years. Its strategy has involved delving into the world of licensing, catering to adults as well as kids, tapping into the digital gaming world, partnering with studios and streamers to bring Lego content to consumers and building manufacturing sites close to distribution hubs to smooth the supply chain.

\n\n\u201cLego has consistently bucked the trend the past few years,\u201d said James Zahn, editor in chief of The Toy Book. \u201cWhen other companies go down, Lego tends to go up.\u201d Zahn noted that Lego\u2019s ability to be \u201cahead of the curve\u201d has allowed it to be more nimble during times of inflation, as consumers tighten their purse strings, and to navigate upheaval in the theatrical entertainment industry and even looming tariff increases. \u201cI think, perhaps, the overarching story here is that they really are, it seems, like they\u2019re two to three steps ahead of everybody else,\u201d Zahn said.

\n\nLego\u2019s first licensed partnership was in 1999 when it linked up with Lucasfilm to bring Star Wars sets to the public. Some of these kits were tied to the release of \u201cStar Wars: Episode I \u2013 The Phantom Menace,\u201d while others celebrated vehicles and characters from the original trilogy of films. The company has worked to design different types of sets that cater to new audiences, ones that might not have otherwise bought or built a Lego set, Zahn said. This includes cityscape sets featuring skylines from London to New York, brick versions of famous paintings such as Vincent van Gogh\u2019s \u201cStarry Night\u201d and Leonardo da Vinci\u2019s \u201cMona Lisa\u201d as well as a line of botanicals. Goldin noted that Lego is \u201cinvesting in bringing in new audiences to the portfolio\u201d and creating more products for them.

\n\nThis 35-foot-tall Christmas Tree Is Made of 364,000 Legos and Took Over 3,000 Hours to Build<\/a>
\nAt Legoland California Resort in Carlsbad, about 30 miles north of San Diego, a team of LEGO\u2019s model builders constructed a towering 35-foot tree, using over 364,000 bricks. The feat took over 3,000 hours to complete, and builders pulled from over 12 years of experience constructing Lego Christmas trees. To celebrate its lighting, actors Daniella Monet and Lyndsy Fonseca, Hallmark Channel stars of \u201cHoliday Crashers\u201d and \u201cNext Stop, Christmas\u201d respectively, flipped on the tree\u2019s switch. Lego Santa also attended the event and visited with families during the ceremony.

\n\n“A lot of consideration was taken for all facets of the model including the building process, transport, installation, operation, and continued maintenance of the tree,” Ryan Wood, Legoland’s Model Shop Manager, shared in a statement provided to Travel + Leisure.

\n\n(unquote)

\n\nImage courtesy Legoland California Resort<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

(quote) Lego is reinventing its iconic brick sets and keeping the toy industry afloat The toy industry is headed for its second consecutive annual sales decline, but it\u2019s got one thing propping it up \u2014 Lego. At a time when toy companies are struggling to match the massive gains ofRead More →<\/a><\/span><\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[4,5,9,12],"tags":[21,49,26,27,72],"class_list":["entry","author-wcp-market-watch","post-1095","post","type-post","status-publish","format-standard","category-art-and-poem","category-figures-and-facts","category-movies-books-and-entertainment","category-us-and-world","tag-business","tag-design","tag-facts","tag-figures","tag-innovation"],"_links":{"self":[{"href":"https:\/\/worldculturepictorial.com\/wcp-blog\/wp-json\/wp\/v2\/posts\/1095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldculturepictorial.com\/wcp-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldculturepictorial.com\/wcp-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldculturepictorial.com\/wcp-blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/worldculturepictorial.com\/wcp-blog\/wp-json\/wp\/v2\/comments?post=1095"}],"version-history":[{"count":0,"href":"https:\/\/worldculturepictorial.com\/wcp-blog\/wp-json\/wp\/v2\/posts\/1095\/revisions"}],"wp:attachment":[{"href":"https:\/\/worldculturepictorial.com\/wcp-blog\/wp-json\/wp\/v2\/media?parent=1095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldculturepictorial.com\/wcp-blog\/wp-json\/wp\/v2\/categories?post=1095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldculturepictorial.com\/wcp-blog\/wp-json\/wp\/v2\/tags?post=1095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}