{"id":963,"date":"2023-07-27T07:21:00","date_gmt":"2023-07-27T07:21:00","guid":{"rendered":"https:\/\/worldculturepictorial.com\/wcp-blog\/?p=963"},"modified":"2023-07-30T22:16:19","modified_gmt":"2023-07-30T22:16:19","slug":"twitter-bluebird-lost-to-new-x-logo-elon-musk-rebrand","status":"publish","type":"post","link":"https:\/\/worldculturepictorial.com\/wcp-blog\/twitter-bluebird-lost-to-new-x-logo-elon-musk-rebrand\/","title":{"rendered":"Blue Bird, lucky birds, continue to cheerfully chirp, twitter, sing among trees and flowers though lost duel with “X”: one from nature, the other from where?"},"content":{"rendered":"
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\n\nFor over a decade, the Twitter bird logo has been inseparable from the social media platform.<\/a> But with the service\u2019s X rebrand, Musk is saying goodbye to \u2018all the birds.\u2019

\n\nEarly Monday morning, Twitter began replacing its blue bird logo with a fan-made \u201c\ud835\udd4f\u201d logo. The same X also appears on Twitter\u2019s homepage, as a profile picture for its official @twitter account, and on a splash screen displayed while the website loads. The blue bird logo hasn\u2019t been expunged from the service entirely \u2014 it still serves as the website\u2019s favicon and remains prominent throughout the mobile apps \u2014 but we\u2019re now knee-deep in a haphazard rebranding that was announced by Elon Musk yesterday. \u201cSoon we shall bid adieu to the twitter brand and, gradually, all the birds,\u201d Musk wrote.

\n\nThe modern Twitter bird was actually the company\u2019s second logo and replaced the company\u2019s earlier \u201cLarry the Bird\u201d logo it used between 2010 and 2012. The Twitter bird logo was designed by Martin Grasser alongside Todd Waterbury and Angy Che<\/a>. The final design was one of 24 potential options presented to Jack Dorsey. Grasser previously told Fast Company that Twitter\u2019s co-founder and former CEO picked it out almost immediately.

\n\nThe logo itself was constructed from 15 overlaid circles, which Grasser has said helps with its legibility. \u201cWith a logo, something that small, you want repetitive shapes and forms,\u201d Grasser told Fast Company. \u201cIt makes it easier for the human eye to understand, and it\u2019s less cluttered.\u201d The circles were also meant to symbolize Twitter\u2019s aim of democratizing information and giving everyone a voice.

\n\nThe Twitter bird was more than just a logo; it also dovetailed with the language used to describe the service. Calling posts \u201ctweets\u201d predated the first version of the bird logo by a couple of years, but now, the two seem fairly inseparable. Twitter is \u201cthe bird app,\u201d and posts are \u201ctweets\u201d that you write by tapping a feather icon.

\n\nThe new X logo, meanwhile, is\u2026 whatever. Musk has called it an \u201cinterim X logo,\u201d which he suggests will be refined over time. It appears to have been picked from a design submitted by Sawyer Merritt, who says he based his submission on a font found online. It\u2019s so generic that it appears almost identical to the Unicode character \u201cMathematical Double-Struck Capital X,\u201d aka U+1D54F, aka \u201c\ud835\udd4f,\u201d which is how Musk has been able to tweet the logo in an entirely text-based tweet. A neat trick for sure \u2014 but a damning indictment of how generic Twitter\u2019s interim logo is.

\n\n“There was essentially no brief, other than we want a new bird, and it should be as good as the Apple and Nike logo.<\/a> Twitter had made some sort of flying goose – but Jack wanted something simpler.” So, I just started drawing birds.Drawing is one of the quickest ways to understand how the shapes can work together…”

\n\nFinally, by 2012, the Twitter bird logo had become so well recognised that the company decided it could stand alone.<\/a> It had reached the status of the Nike swoosh. The word ‘Twitter’ was removed from the logo, the blue colour was changed to #1da1f2 and the bird was refined by Martin Grasser in what was one of his first jobs after graduating from the Art Center College of Design.

\n\nGrasser is said to have drawn at least a thousand birds before achieving the proportions and simplicity he wanted. He sent Jack Dorsey 24 sketches, and Dorsey chose the winner (numbered ‘5CS’, apparently) without a moment’s hesitation. The Twitter logo design does not represent any specific bird, but Grasser has said it was inspired by a hummingbird beating its wings.

\n\nThe shape is much more circular than a real bird \u2013 in fact, the design was formed by 15 circles superimposed in layers on top of each other, creating perfect curves in the beak, head, wings and chest. The bird is looking upwards, to represent hope, freedom and development, while the circles used to create it are said to represent connecting people and ideas.

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\n\nImage courtesy @martingrasser<\/a>\n<\/p>\n","protected":false},"excerpt":{"rendered":"

(quote) For over a decade, the Twitter bird logo has been inseparable from the social media platform. But with the service\u2019s X rebrand, Musk is saying goodbye to \u2018all the birds.\u2019 Early Monday morning, Twitter began replacing its blue bird logo with a fan-made \u201c\ud835\udd4f\u201d logo. The same X alsoRead More →<\/a><\/span><\/p>\n","protected":false},"author":20,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[4,10,11,12],"tags":[45,21,49,36,26,27,40,35,82,32],"class_list":["entry","author-wcp-tomorrows-history","post-963","post","type-post","status-publish","format-standard","category-art-and-poem","category-quotes-and-philosophy","category-science-and-technology","category-us-and-world","tag-art","tag-business","tag-design","tag-events","tag-facts","tag-figures","tag-internet","tag-news","tag-philosophy","tag-technology"],"_links":{"self":[{"href":"https:\/\/worldculturepictorial.com\/wcp-blog\/wp-json\/wp\/v2\/posts\/963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldculturepictorial.com\/wcp-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldculturepictorial.com\/wcp-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldculturepictorial.com\/wcp-blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/worldculturepictorial.com\/wcp-blog\/wp-json\/wp\/v2\/comments?post=963"}],"version-history":[{"count":0,"href":"https:\/\/worldculturepictorial.com\/wcp-blog\/wp-json\/wp\/v2\/posts\/963\/revisions"}],"wp:attachment":[{"href":"https:\/\/worldculturepictorial.com\/wcp-blog\/wp-json\/wp\/v2\/media?parent=963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldculturepictorial.com\/wcp-blog\/wp-json\/wp\/v2\/categories?post=963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldculturepictorial.com\/wcp-blog\/wp-json\/wp\/v2\/tags?post=963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}