35-foot Lego Christmas tree took 364,000 bricks and over 3,000 hours to build; Lego carrying the toy industry by “staying three steps ahead”
2024-12-31
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Lego is reinventing its iconic brick sets and keeping the toy industry afloat
The toy industry is headed for its second consecutive annual sales decline, but it’s got one thing propping it up — Lego. At a time when toy companies are struggling to match the massive gains of pandemic-era sales, Lego is growing rapidly. The Danish company saw revenue jump 13% in the first six months of the year