Window to the World, calling for Wind of Wisdom, as common sense is a gift to each soul, as common environment is the inseparable planet, as common desire is to live in a better world.
Copenhagen rewards tourists and locals with free food and activities by taking part in eco-friendly tasks like biking, taking public transportation or pick up litter
Copenhagen is well known for embracing sustainability and now the Danish capital is extending its green initiative to tourists. Wonderful Copenhagen, the official tourism organisation of the Capital Region of Denmark, has launched a project which will transform visitors’ green actions into currency for cultural experiences. The city is a hugely popular destination, recording over 12 million overnight stays in 2024.
Now there’s even more reason to visit thanks to the newly launched ‘CopenPay’. Kicking off on 15 July, a trial scheme will see visitors encouraged to take part in activities like litter-picking, travelling by public transport – as opposed to using cars or taxis – or biking around the city. If they choose to get involved, they’ll be able to claim rewards for free lunches, coffees, and glasses of wine – as well as entry museums and kayak rental.
The so-called ‘CopenPay’ scheme was designed to offset the “environmental burden” of tourism, the Copenhagen tourist board says. “When you travel abroad – if you fly to other places or you travel by car – you pollute,” the tourist board’s communications chief Rikke Holm Petersen, explains, “One of the things we can change is getting people to act more sustainably at the destination.” The board does admit it’s only one part of a far larger initiative, with Petersen saying the plan is only a “little step towards the green transition.”
